Friday, September 29, 2017

The Secret of Great Architectural Photography

Occasionally we shoot architecture and residential properties for architects and REALTORS®. The whole idea of making a successful image of a home interior is to make certain the light and subject matter seen through the windows of the home are properly illuminated and that the exposure is evenly balanced with the light in the room.

Lately we've been getting emails from real estate agents and a few photographers asking for our "secret"... how we get the light right in our photographs. so, here's the secret: expose the frame for the ambient (exterior) light, then use strobes, flash or constant light to bring the interior lighting up to the same level of exposure as the exterior. The same goes for dark rooms which can be seen from the main area being photographed. Just add light in the dark areas until the exposure is balanced. That's it!

Of course, you could use high dynamic range (HDR) techniques to equalize the exposure, but that involves a lot of work, and (in my opinion) does not yield a realistic photograph. At least three, and preferably five frames are needed to get a decent HDR image, and the blending and fusion process can create a somewhat surreal picture.

The third (and equally labor-intensive) option is to take one photo with the interior properly exposed, and another with the exterior properly exposed. The photos can then be manipulated to yield an acceptable image, but to me they never look quite right.

There is really no substitute for proper lighting.

Thursday, September 28, 2017

Fine Art Photographs - Your Legacy Lives On

Fine Art Photography

Photographs are ubiquitous; they are everywhere. We shoot photos by the thousands with our phones. We delete them to free up space. Photography —in particular, digital photography — is, by its nature, ephemeral.

Fine art prints of photographs, by comparison, have stood the test of time as a more permanent visual medium. So, while digital photography may be easy and convenient, fine art photographs are designed to last. They are printed with high-quality, long-lasting inks, coated to insure vibrant color and longevity, and then framed to keep the elements at bay.

Today, the images I make will survive for one hundred years or longer. They will outlive the subject. They will outlive me. They will be treasured, and handed down for many generations. Eventually, they will become the only remaining visual documents of the subject's life.

The responsibility of shooting for history, especially family history, is something I take very seriously. I know that the few hours that we spend together will result in an image that will become a bridge over time between ancestors and descendants.

-Kemp Howland

Your photograph is your visual brand. Own it!

Your photograph is your visual brand. Own it! You are the business owner; you are the face of your business. Even if you work for a ...